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30 October 2023

Partnering with Mobile UK to promote the Live Better Connected Campaign

Interactive digital landscape map on laptop with coffee and note books


In today's fast-paced world, staying connected is more important than ever. Whether it's for work, education, or simply keeping in touch with loved ones, a strong and reliable mobile network is crucial. For the residents of Berkshire, this need has become increasingly apparent, and the Live Better Connected campaign, in partnership with Mobile UK, is making a significant impact in helping residents understand more about mobile connectivity and how important it is for the future. In this blog, we'll explore the importance of this campaign and how it aims to improve understanding of connectivity for Berkshire residents.


The Digital Divide

The Digital Divide is a term that refers to the gap between those who have access to the internet and the benefits it offers and those who do not. Unfortunately, in many parts of the UK, including Berkshire, this divide is a reality. Uneven access to high-quality mobile networks and broadband services has left some communities at a significant disadvantage. The Live Better Connected campaign by Mobile UK is a concerted effort to help ensure that all residents in Berkshire have an greater understanding about mobile infrastructure, how it can be used, and the benefits it brings.


Mobile UK: The Driving Force

Mobile UK, the voice of the United Kingdom’s mobile network operators, is at the forefront of this initiative. Comprising companies such as EE, Vodafone, O2, and Three, Mobile UK has the experience, expertise, and resources to drive meaningful change in the mobile network landscape.

Gareth Elliott, Director of Policy and Communications, Mobile UK:

"The Live Better Connected campaign is challenging people's perceptions of how they use and need mobile connectivity in today's world. We know that mobile connectivity is essential for many aspects of our lives, but we also know that there is still a lot of misunderstanding about its benefits.

That's why we've launched the 'How Connected Are You?' challenge and an online interactive landscape. These resources are designed to help you explore your own relationship with mobile connectivity and learn more about how it helps us all to live better.

Take the challenge today and visit the website to learn more:"

The Live Better Connected Campaign

The Live Better Connected campaign is an ambitious campaign aimed at raising awareness of mobile connectivity and the benefits it can bring to UK residents and businesses. Its key initiatives include:

  • The ‘How Connected Are You?’ challenge! This challenge explores the daily usage of IoT (Internet of Things) devices to uncover how reliant we are on mobile connectivity and how integral it is to everyday life.
  • Community Education: The campaign is committed to geared to educate about the true facts and figures about mobile connectivity and the Internet of Things (IoT). This will help everyone understand technical terms such as ‘connectivity’, to important items such as ‘social value’. Breaking down the detail in an easy way helps us all understand these complex terms.
  • Familiarisation with mobile connectivity: The interactive map provided by Mobile UK helps residents and businesses understand how much mobile infrastructure already does. It help them understand what is possible and how this is helping to transform the way we live at home, what we do at work, or how we interact whilst out and about.
  • Get Involved: The benefits of improving mobile connectivity go far beyond greater mobile coverage. Stronger mobile connectivity at a local level has huge potential to deliver real economic, political, and societal benefits. This shows exactly what individuals can do to get involved to help their regions get ahead.


Benefits for Berkshire Residents

By partnering with Mobile UK to help promote the Live Better Connected campaign, the Digital Infrastructure Group will continue to help Berkshire residents and businesses achieve:

  • Enhanced Quality of Life: Access to a strong and reliable mobile network can significantly improve the quality of life for Berkshire residents, from accessing remote healthcare services to enabling remote working and learning opportunities.
  • Economic Growth: Improved connectivity is crucial for businesses and entrepreneurs in Berkshire. It will enable them to expand, reach new markets, and create employment opportunities.
  • Emergency Services: Fast and reliable mobile networks are essential for emergency services, ensuring quicker response times and better communication during crises.
  • Future-Proofing: As technology advances, so does the need for robust connectivity. The campaign's initiatives will help future-proof Berkshire's mobile infrastructure, ensuring it remains competitive and accessible.



Partnering with Mobile UK for the Live Better Connected campaign is a promising endeavour that holds the potential to transform the lives of Berkshire residents. Access to a robust mobile network is not just a convenience; it's a necessity in today's digital age. This campaign is a step in the right direction towards creating a more connected, prosperous, and inclusive UK and Berkshire. With Mobile UK's expertise and resources, we can look forward to a future where everyone in the region enjoys the benefits to Live Better Connected.

Take the 'How Connected Are You?' challenge today and see how connected you really are. You may be surprised at how much you rely on your mobile device.

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